Design Thinking 2021: Driving AI/ML with QXbD, Quality eXperiences by Design


Join me on Conference Day: Tuesday, September 21 at 1:15 pm.


ABSTRACT

At the time of writhing this, we happen to be immersed in the makings of a brave next normal where everything can be revisited and rethought to be better delivered as a seamless service. The ‘experience economy’ is finally taking hold. This means that a ‘customer-first’ mindset and an unwavering commitment to ‘outstanding quality’ are essential to win hearts and minds because what ‘value’ is (and is not) at any given point of time remains a human consideration informed by our experiences.

Digitalization has not only accelerated beyond expectations during the recent pandemic, but has also furthered the relentless adoption of pervasive communication technologies and AI, Artificial Intelligence, across industries. Given the exponential rise of autonomous systems that can enable on-demand self-service coupled with instant mass customization… the more we digitize, the greater the reach and, therefore, the more pressing the need to excel at Human Centered AI with moral imagination and creative confidence.


BIO

Jose de Francisco is the Chief Designer at Nokia CNS, Cloud & Network Services, and Co-Head of Nokia’s Chicago Innovation Center, a leading R&D facility integrating all of the company’s business groups. His professional experience encompasses interdisciplinary leadership responsibilities in strategy, product management, research, design, new ventures and marketing.

Award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms and applications, Jose holds several active patents and an extensive design portfolio featuring 20+ brands. He has served with the Advisory Boards for MIT’s Institute of Data, Systems and Society (IDSS) and Illinois Tech’s Entrepreneurship Center. Jose is currently engaged with Design & Innovation Global, the think tank behind the premier Design Thinking conference series in the United States and is a core team member of TM Forum’s DMM (Digital Maturity Model) and DOT (Digital Organizational Transformation) projects.

Holds several professional certificates in Design and Data Science from MIT, earned an MBA in International Marketing and Finance from Chicago’s DePaul University as a Honeywell Europe Be Brilliant Scholar, and is the recipient of postgraduate degrees in Human Factors Engineering and Business Administration from BarcelonaTech (UPC) and Ireland’s University College Dublin (UCD) respectively. He started his academic life in the Industrial Design program of Barcelona’s Massana Art & Design Center as an Epson Scholar.

Passionate about innovating to create new value, Jose co-authored the ‘Human Factors Engineering Manifesto’ and believes in the exceptional value that comes with consistently delivering ‘Quality Experiences by Design’ (QXbD.) His endeavors can be followed on innovarista.org.


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.