Category: Chief Designer

Discussing QXbD @ II Emotion Tech Forum 2021


Making Tech Human with QXbD

Quality eXperiences by Design

Wednesday, December 1, 10:00 am CET – UTC/GMT +1 hour

II Foro de TECNOLOGÍA EMOCIONAL


Digital solutions are fueling today’s experience economy at a global scale in a constantly evolving landscape with unprecedented speed. The professional design craft is re-emerging not only as an outcome of societal dynamics but, most critically, as a change agent that shapes culture by placing people’s values and quality considerations at the forefront. In this session we will discuss how to innovate with QXbD, Quality eXperiences by Design, jointly with HCAI, Human Centered Artificial Intelligence and Affective Computing for ‘as a Service’ models.

Las soluciones digitales están impulsando la economía de la experiencia actual a escala global en un panorama en constante evolución con una velocidad sin precedentes. El arte del diseño profesional está resurgiendo no solo como resultado de la dinámica social sino, lo que es más crítico, como un agente de cambio que da forma a la cultura al colocar los valores de las personas y las consideraciones de calidad en primer plano. En esta sesión discutiremos cómo innovar con QXbD, Quality eXperiences by Design, junto con HCAI, Human Centered Artificial Intelligence y Affective Computing para modelos “as a Service”.

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Jose de Francisco is the Chief Designer at Nokia Cloud & Network Services, the software leader in the global telecommunications sector, and Head of Nokia’s Chicago Innovation Center, an interdisciplinary R&D facility involving all of the company’s business groups. His professional experience encompasses leadership responsibilities in strategy, design, product management, research, new ventures and marketing. Jose is an award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms, operations and applications.

José de Francisco es Chief Designer at Nokia Cloud & Network Services, el líder de software en el sector global de las telecomunicaciones, y Head of Nokia´s Chicago Innovation Center, una instalación de I+D interdisciplinaria que involucra a todos los grupos comerciales de la empresa. Su experiencia profesional abarca responsabilidades de liderazgo en estrategia, diseño, gestión de productos, investigación, nuevas empresas y marketing. José es un diseñador galardonado y miembro distinguido (DMTS) de Bell Labs por su trabajo en plataformas, operaciones y aplicaciones móviles de próxima generación.

Nokia @ World R&D Process Excellence & Product Development Summit 2022



Next year’s summit is 6 months away. I am pleased to share that I will be there as a guest speaker and would like to thank the event organizers for their kind invitation.

My session will focus on insights about achieving the optimal balance between product design, development and delivery by applying customer centric practices and continuous yet agile process optimization.

I will leverage QXbD, Quality eXperiences by Design, to discus techniques leading to elegant simplification as a critical success factor to right-size the scope of work and to accelerate dynamic processes. I am looking forward to meeting at World R&D 2022 and will welcome any discussions in the meantime.


Link to the conference’s website

Design Thinking 2021: Conference Discount Code DT21_Francisco

Looking forward to exchanging insights on human centered design (HCD) and human factors engineering (HFE) at this year’s Design Thinking conference in Austin. Feel free to use my discount code DT21_Francisco to secure an additional 20% off your registration: https://bit.ly/2UQvRJX. View the full agenda: https://bit.ly/38fOsCf.

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