Category: Conference

Design Thinking 2021: Driving AI/ML with QXbD, Quality eXperiences by Design


Join me on Conference Day: Tuesday, September 21 at 1:15 pm.


ABSTRACT

At the time of writhing this, we happen to be immersed in the makings of a brave next normal where everything can be revisited and rethought to be better delivered as a seamless service. The ‘experience economy’ is finally taking hold. This means that a ‘customer-first’ mindset and an unwavering commitment to ‘outstanding quality’ are essential to win hearts and minds because what ‘value’ is (and is not) at any given point of time remains a human consideration informed by our experiences.

Digitalization has not only accelerated beyond expectations during the recent pandemic, but has also furthered the relentless adoption of pervasive communication technologies and AI, Artificial Intelligence, across industries. Given the exponential rise of autonomous systems that can enable on-demand self-service coupled with instant mass customization… the more we digitize, the greater the reach and, therefore, the more pressing the need to excel at Human Centered AI with moral imagination and creative confidence.


BIO

Jose de Francisco is the Chief Designer at Nokia CNS, Cloud & Network Services, and Co-Head of Nokia’s Chicago Innovation Center, a leading R&D facility integrating all of the company’s business groups. His professional experience encompasses interdisciplinary leadership responsibilities in strategy, product management, research, design, new ventures and marketing.

Award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms and applications, Jose holds several active patents and an extensive design portfolio featuring 20+ brands. He has served with the Advisory Boards for MIT’s Institute of Data, Systems and Society (IDSS) and Illinois Tech’s Entrepreneurship Center. Jose is currently engaged with Design & Innovation Global, the think tank behind the premier Design Thinking conference series in the United States and is a core team member of TM Forum’s DMM (Digital Maturity Model) and DOT (Digital Organizational Transformation) projects.

Holds several professional certificates in Design and Data Science from MIT, earned an MBA in International Marketing and Finance from Chicago’s DePaul University as a Honeywell Europe Be Brilliant Scholar, and is the recipient of postgraduate degrees in Human Factors Engineering and Business Administration from BarcelonaTech (UPC) and Ireland’s University College Dublin (UCD) respectively. He started his academic life in the Industrial Design program of Barcelona’s Massana Art & Design Center as an Epson Scholar.

Passionate about innovating to create new value, Jose co-authored the ‘Human Factors Engineering Manifesto’ and believes in the exceptional value that comes with consistently delivering ‘Quality Experiences by Design’ (QXbD.) His endeavors can be followed on innovarista.org.


Discussing Design in 2020


This post just features some of the events that I have participated in over year, which are listed in reverse chronological order. Please note that these are all virtual sessions and that there is a mix of public conferences and invitation-only.

I would like to express my gratitude to everyone involved and would also like to highlight that the unsung hard work and passion of those making things happen behind the scenes should not go unnoticed.

While the scale of 2020’s volatile conditions happens to deliver unprecedented challenges, we should not loose sight of the many excellent examples of resolve, entrepreneurship and goodwill across the board.

I am thankful for these opportunities. All participants’ willingness to share insights and wisdom not only makes a difference, but also furthers progress in everyone’s best interest. Admittedly, I also regret having declined some other invitations due to scheduling conflicts, and hope that there will be other opportunities to cross paths in the near future.


Nokia PDC 2020 is open to Nokia Employees at the Chicago Technology Center.

Open to Illinois Institute of Technology students.



Invitation Only Webinar.

Nokia PDC19 – Annual Professional Development Conference – Naperville, Oct 2019


Nokia CTC – Chicago Technology Center, Naperville Campus

Reviewed on Sunday, October 20, 2019.

Thank you note.

Special thanks to Nokia’s own Terri Edmudns and Rose Martin for all of the help that went into scheduling and setting up the Studio’s session on Design Thinking.

Our campus was packed with participants and PDC volunteers. I apologize about not being able to complete my thank you note here since I am missing quite a few other names at the time of writing this.


PDC19’s Design Thinking Session.

Diversity of Thought and Creative Tensions as Innovation Toolset” was the theme of our discussions at the Studio where HCD, Human Centered Design, and HFE, Human Factors Engineering, practices are center stage.



The job in hand.

Nokia’s Venture Studio leverages a meta-methodology combining practices such as Design Thinking and DTV, Design to Value to name some examples.

Our workstyle intentionally seeks “Diversity of Thought” and “Creative Tensions” so that we can better explore and craft genuine creative solutions. The more complex the problem in front of us, the more relevant our line of work becomes.

Our job entails applying a variety of optics, looking for both visible and hidden patterns as well as identifying outliers and anomalies. We expand our range of vision through Cartesian skepticism and unconstrained analysis. Basically, pressing the “reset button” and thinking twice in a matter of speaking.


(Design) thinking twice.

The workflow iterates thru adaptive DPCs, Design & Prototyping Cycles, and converges by pressing the “freeze button” to articulate a constrained synthesis with the information and insights available at that point of time.

A project flow is not necessarily linear. We can move forward, backward and sideways… re-focus, deep dive and zoom out as necessary. But, “paralysis by analysis” is not an option: we are always operating on design and prototyping mode.

Note that we can redefine problem areas and shape technological solutions in novel ways. Nothing is a given. Discovery can lead to transitioning from solving for “problem X” (e.g. known needs and usual suspects) to a new and game changing “opportunity Y” addressing otherwise unsuspected areas.



Concrete scenarios and real options.

On the critical path, the interim outcome is the generation of parameterized “A/…/N options” and decisioning models that guide and inform: value, priorities, benefits, risks and trade-offs, which feed the valuation model.

Diversity of Thought takes true diversity and interdisciplinary teamwork, coupled with “outside-in” and “inside-out” feedback-loop cycles, dismantling silos that otherwise impose arbitrary boundaries, paralysis by analysis or the latency and suboptimal effects of design by committee.


About Nokia PDC 2019.

Nokia PDC’s scope goes beyond formal training to cross-pollinate and facilitate serendipity. All of that involves know-how sharing, new connections and networking activities to better collaborate.

At the back end we experience growth at individual, team and organizational levels. Thanks again for the opportunity to be part of this conference this year.