Tagged: Blogging

Innovarista’s viewership registered in 20+ countries


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The above chart lists countries ranked by viewership. I would just like to share that couldn’t be happier about innovarista.org’s traction after having written just 30 posts.

I would like to express my gratitude to those of you who are visiting as well as anyone connecting over other other platforms such as the ones listed on the right side of this blog, all of which are showing growth metrics too. I am also grateful to Nowspeed’s Olivier Sartor whose social media training makes all the difference and to Cindy Bergevin who is heading Communications for Cloud at Alcatel-Lucent.

Innovarista’s activity levels are very encouraging and I will continue to develop content for my blog. At the time of writing this, my thinking is to keep sharing insights on (1) “innovation management,” (2) “marketing for high tech” and (3) opinions on the specific set of “cloud computing” topics that my work focuses on. I think that it might also make sense to write a bit more about (4) some personal experiences. I also need to do work on various pages, which are now shown as placeholders.

Interestingly enough, innovarista’s social media engagements are mostly converting to one on one conversations over more conventional conventional tools such as LinkedIn personal messaging, email, phone calls and meetings. I am assuming that this has to do with the consulting nature of these interactions and, perhaps, sociodemographics for a professional community less inclined to leave open comments over social media.

My take is that the more anyone looks into engagement metrics and web analytics, the more we value the benefits of direct personal interactions and undivided attention. Quality conversations trump quantity in this case. This chain reaction leads to stronger personal relationships and high reputation levels where it actually matters.

Thanks again and greetings from Chicago.

Getting 2014 started

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I would first like to thank everyone following this blog, which I started back in August. I need to share that I was very happy to notice that some of you were had been engaged in Consultaglobal, my former blog on innovation practices, which had registered 500,000+ views by the time I finished that project back in 2012.

In the meantime I’ve done some experimentation with corporate blogging, mostly behind Alcatel-Lucent’s firewall. This means that access to CloudNouveau is restricted to teams I work with in the company. This also became a rewarding initiative as momentum grew early on to 10,000+ views in just a few months of activity. I plan to create more content and engage in more discussions here at “Innovarista” this new year. I will get back to blogging regularly and will continue to welcome everyone’s participation and any input that you might have.

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I took the above picture this past week in the mix of the polar vortex which brought bone chilling cold to the Midwest, nearing minus 45 °F degrees here around. Chicagoans like to say that winters “build character”. I think that this year’s “character dose” will make a lasting impression and will keep us going for quite a while ; )

Take a quick look at the photograph and you will notice two suns setting simultaneously over the horizon.There was a third sundog further to the left, which my picture did not capture. This was the result of a solar halo, an atmospheric optical phenomenon. The real sun was the one in the middle of the halo, which is shown on the left side of my picture. Phantom suns are known as sundogs as ice crystals within clouds get aligned and happen to refract the sunlight under extreme weather conditions.

This was a cool experience and an early highlight in this new year, nevermind the subfreezing polar vortex : )

Social media: internal vs. public platforms.

I started blogging back in 2007 and kept writing about innovation management for four years. My blog, Consultaglobal, registered 500,000 views. That figure captures not just direct visits, but also the positive impact of cross-syndication across social media platforms. At that point, I needed to free up time to experiment with other things. So, I retired Consultaglobal and shifted my focus to exploring corporate blogging instead.

Cloud Nouveau’s content can be accessed by employees only and is supported by Jive’s social platform for businesses. In just two years, it will soon register 10,000 views. That also appears to be a remarkable number when accounting for the fact that I’m writing about cloud computing projects that are of interest to just a handful of teams in the company. Innovarista.org is my new public blog and my plan is to move forward by keeping up with both worlds.

imageMy learning is that there are different strategies and tools that apply to external and internal communications. There also is a need for considering whether access to content consumption is set as widely open or restricted in either domain. This basic table is just a start point to enable this discussion, a visual aid that helps me present that construct.

While everyone in given company could think of leveraging common tools across these quadrants, interestingly enough, many of the teams I have talked to over the years have deployed different collaboration and social media platforms.

These decisions are often based on what’s available at a given point of time, coupled with assessments on solutions that optimize for a given set of project objectives. Once having reached critical mass, it then becomes fairly complex to forklift all the content from one system to another without experiencing havoc.

There is an equilibrium point at which multiple platforms can co-exist in everyone’s best interest. Beyond that point, churn increases, diminishing returns kick in and, therefore, the need for thinking of synergies and consolidation.