Tagged: Design & Innovation

Discussing Design in 2020


This post just features those events that I am joining this year, which are listed in reverse chronological order. Please note that these are all virtual events and that there is a mix of public conferences and invitation-only sessions.

I would like to express my gratitude to everyone involved and would also like to highlight that the unsung hard work and passion of those making things happen behind the scenes should not go unnoticed.

While the scale of 2020’s volatile conditions happens to deliver unprecedented challenges for our generation, we should not loose sight of the many excellent examples of resolve, entrepreneurship and goodwill across the board.

I am thankful for these opportunities to be part of these activities as the participants’ willingness to share insights and wisdom makes a difference and furthers progress in everyone’s best interest. I also regret having declined some other invitations due to scheduling conflicts. Hope that there will be other opportunities to cross paths in the near future.


Nokia PDC 2020 is open to Nokia Employees at the Chicago Technology Center.

Open to Illinois Institute of Technology students.



Invitation Only Webinar.

Actively Designing to Values, DtVs



I would like to thank the team at CMP’s Design & Innovation Global for the opportunity to present at Design Thinking Digital Summit. This was my first public talk in my new job as Chief Designer for Nokia Software, which made the occasion even more memorable for me.

I am also grateful for the continued one one one discussions that some of us are having over LinkedIn messaging, and the opportunity to exchange insights on the topic.


Value (singular) refers to the correlation between perceived and comparative worth and quality of a solution in the shape of a product and/or service.

Perceived value is a performance metric, a lagging indicator that confirms the degree to which design’s outcomes are met: market desirability and customer delight being two examples.

Brand Equity Value (BEV) is the ultimate measurement of composite business performance as a whole.


Values (plural) relate to our design belief system and, therefore, the culture that equips the job with moral imagination, drive, purpose and meaning.

Design’s human centricity is the soul of any system. Reality dictates that, in today’s world, all end-to-end technological solutions happen to be Human Machine Systems (HMS) without exception. Note the emphasis on the ‘end-to-end’ scope… there is no escaping that fact.


Values (plural) also refers to qualitative and quantitative leading indicators that inform the quality of design work in progress.

This means both new data and insights generated as we rapidly experiment, prototype options and conduct multivariate testing… these are intensive hyper-iterative cycles that orient and inform a design’s progression and improvement through all the steps from ideation to blueprinting. This is quintessential to Design Thinking. Simply put, without that effort there is no Design Thinking as such.

As an example, in Quality eXperiences by Design (QXbD) we assess: usefulness, utility, usability and affectivity values, which are ranked by effectiveness and efficiency parameters. That construct shapes the experiential qualities that define a system’s capability and behavioral model leading to production design blueprints.

QXbD‘s intertwines these with continuity and differentiability appraisals as we assess business model attractiveness and viability and, last but definitely not least, the technologies’ development, delivery, servicing feasibility over the product and/or service lifecycle. Note that the context is System Design as a holistic and interdisciplinary undertaking.


Designing to Optimal Values makes the job interesting, rigorous and tactical. Delivering optimal value relies on the honesty of Value Stream Mapping (VSM) cost-benefit analysis. How we define the scope and impact of the benefits, as well as difficult trade-offs, is a function of the design belief system and the solution’s soul.

One more thought… by now it becomes quite obvious that Value Propositions are best conceived by undertaking painstaking interdisciplinary design work.




I would also like to thank those of you who joined the live session and, as usual, I am happy to continue the discussion to trade insights as well as contrasting thoughts and viewpoints. We can have that conversation over LinkedIn messaging to keep things going.

Nokia Software’s Venture Studio – Summer Internship Program 2020


Welcome to the Venture Studio’s 2020 Summer Internship Program. We have made our job to deliver Quality eXperiences by Design (QXbD) and to deliver innovate technological solutions in the process.

Our work intersects Human Centered Design (HCD), Behavioral Economics, and Human Factors Engineering (HFE). The outcome is game changing Human-Machine-Systems (HMS) that excel at best equpping users and organizations to succeed in complex operational environments.

We believe that diversity of thought fuels innovation: our internship program involves an interdisciplinary team working side by side with seasoned experts to invent the future today.

An open and curious mind, creative problem solving coupled with mental toughness, on the job learning, passion for craftmanship and, above all, “making tech human” define our culture and shape what we produce together.


Apply here: Nokia Careers


2020 SUMMER INTERNSHIP BRIEF:

About Nokia: https://www.nokia.com/about-us/what-we-do/

Site: Nokia CTC, Chicago Technology Center

Address: 2000 Lucent Lane, Naperville, IL 60563, United States

Work environment: See Venture Studio photo album and review our HFE Manifesto – we shape technology to serve the human journey

Culture & Workstyle: fluid and interdisciplinary teamwork that challenges preconceptions and fosters experimentation; a work ethic that ecompases integrity, respect, and strives for high performance outcomes

Dates: June 1st thru August 7th (10 weeks)

Application deadline: April 1st (online form, portfolio and resume)

Work hours: Monday thru Friday (business hours)

Travel: field research can involve domestic travel in the US

Compensation: biweekly wages based on hourly rates + overtime

Relocation support: lump sum available under certain conditions

Equipment: MacBook Pro + productivity, communications and design software provided for the duration of the intership

Project context: The following two videos featuring industry analsysts provide background information for this year’s internship projects.


Apply here: Nokia Careers


Did you know…

  1. Given our midcontinent location and fiber concentration, a large percentage of the country’s internet traffic is running through the Chicago area.
  2. Some of the world’s largest data centers are also located here as a result.
  3. Chicagoland is home of prestigious National Labs: Fermilab and Argonne.
  4. Argonne is building the most powerful supercomputer center in the world.
  5. One of Chicago’s 100+ start-up incubators and accelerators, 1871, has become the world’s #1.
  6. Chicago is also one of four cities with three tier-1 research universities and plenty of good talent coming out of a number of well known colleges.
  7. O’Hare is the most connected airport in the U.S.
  8. The Chicago area is home base for 35+ of Fortune 500 companies.
  9. The Midwest compares to California not only in population size, but also in the number of patents, which makes Illinois, jointly with Minnesota, Ohio and Michigan, a global innovation leader.
  10. Nokia Software’s Venture Studio is also based here : )

Last but not least… Naperville is featured as one of the ‘Best Cities to Raise a Family in America’ and ‘Best Cities to Live in America’ . Naperville achieved the No. 1 and No 2 respectively. Naperville also came out on top in the lists of ‘Cities with the Best Public Schools in America’ and ‘Safest Cities in America.’ – Chicago Tribune.


Nokia Corporation is a Fortune Global 500 and a multinational communications and information technology enterprise founded in 1865. There are in excess of 100,000 Nokians worldwide working on a wide variety of leading edge technologies.

Nokia Bell Labs involves some of the industry’s best and brightest minds working on game changing innovations. We are headquartered in Espoo, Finland and are a public limited-liability company listed on the Nasdaq Helsinki, Euronext Paris and New York Stock Exchange.


Apply here: Nokia Careers