“This IDC PeerScape provides insights from three major organizations — Nokia, Netflix, and NASA — that are design thinking powerhouses. This document focuses on how to create the interdisciplinary teams, business value, and culture that is necessary to integrate design thinking into the enterprise. It should be read in conjunction with IDC PeerScape: Design Thinking Practices to Create Game-Changing User Experiences (IDC #US48405821) where the “how” of great design thinking is the focus.”
“Design thinking needs to be integrated into the capabilities of the enterprise to break away from unsuccessful IT initiatives and to move to delivering highly attractive and successful digital products and services, says Bob Multhaup, adjunct analyst with IDC’s IT Executive Programs (IEP).”
“This IDC PeerScape explores the mindsets of two highly successful design thinking practitioners and how they have advanced the art and science of design thinking to deliver groundbreaking customer experiences. The document not only focuses on exploring the professional craft needed to create value but also describes the design thinkers’ ultimate goal to go beyond pure innovation to best define and package a wide range of solutions into superior customer services that customers regard as compelling offerings.”
“The same approach that has gone into the design of many game-changing digital products can and should be employed by any organization dedicated to creating solutions that customers want and need, states Bob Multhaup, adjunct research advisor, IDC’s IT Executive Programs (IEP).”
“We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams. This community is built for enterprise design leaders. There are 3,000 members from companies including Discovery Channel, Facebook, Hulu, Fandango, Oracle, Dropbox, IBM, SurveyMonkey, Google, The Walt Disney Company and many more.”
“Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.”
“The Design Leadership Forum brings together industry veterans and rising stars who direct design at leading companies. The mission of the Design Leadership Forum is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another.”
Glad to share that I am joining DLF and I would like to thank Vincent B. and Diego N. for their welcoming messages. Looking forward to participating in the events.
Making Tech Human with QXbD
Quality eXperiences by Design
Wednesday, December 1, 10:00 am CET – UTC/GMT +1 hour
Digital solutions are fueling today’s experience economy at a global scale in a constantly evolving landscape with unprecedented speed. The professional design craft is re-emerging not only as an outcome of societal dynamics but, most critically, as a change agent that shapes culture by placing people’s values and quality considerations at the forefront. In this session we will discuss how to innovate with QXbD, Quality eXperiences by Design, jointly with HCAI, Human Centered Artificial Intelligence and Affective Computing for ‘as a Service’ models.
Las soluciones digitales están impulsando la economía de la experiencia actual a escala global en un panorama en constante evolución con una velocidad sin precedentes. El arte del diseño profesional está resurgiendo no solo como resultado de la dinámica social sino, lo que es más crítico, como un agente de cambio que da forma a la cultura al colocar los valores de las personas y las consideraciones de calidad en primer plano. En esta sesión discutiremos cómo innovar con QXbD, Quality eXperiences by Design, junto con HCAI, Human Centered Artificial Intelligence y Affective Computing para modelos “as a Service”.
Jose de Francisco is the Chief Designer at Nokia Cloud & Network Services, the software leader in the global telecommunications sector, and Head of Nokia’s Chicago Innovation Center, an interdisciplinary R&D facility involving all of the company’s business groups. His professional experience encompasses leadership responsibilities in strategy, design, product management, research, new ventures and marketing. Jose is an award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms, operations and applications.
José de Francisco es Chief Designer at Nokia Cloud & Network Services, el líder de software en el sector global de las telecomunicaciones, y Head of Nokia´s Chicago Innovation Center, una instalación de I+D interdisciplinaria que involucra a todos los grupos comerciales de la empresa. Su experiencia profesional abarca responsabilidades de liderazgo en estrategia, diseño, gestión de productos, investigación, nuevas empresas y marketing. José es un diseñador galardonado y miembro distinguido (DMTS) de Bell Labs por su trabajo en plataformas, operaciones y aplicaciones móviles de próxima generación.