“This IDC PeerScape provides insights from three major organizations — Nokia, Netflix, and NASA — that are design thinking powerhouses. This document focuses on how to create the interdisciplinary teams, business value, and culture that is necessary to integrate design thinking into the enterprise. It should be read in conjunction with IDC PeerScape: Design Thinking Practices to Create Game-Changing User Experiences (IDC #US48405821) where the “how” of great design thinking is the focus.”
“Design thinking needs to be integrated into the capabilities of the enterprise to break away from unsuccessful IT initiatives and to move to delivering highly attractive and successful digital products and services, says Bob Multhaup, adjunct analyst with IDC’s IT Executive Programs (IEP).”
“This IDC PeerScape explores the mindsets of two highly successful design thinking practitioners and how they have advanced the art and science of design thinking to deliver groundbreaking customer experiences. The document not only focuses on exploring the professional craft needed to create value but also describes the design thinkers’ ultimate goal to go beyond pure innovation to best define and package a wide range of solutions into superior customer services that customers regard as compelling offerings.”
“The same approach that has gone into the design of many game-changing digital products can and should be employed by any organization dedicated to creating solutions that customers want and need, states Bob Multhaup, adjunct research advisor, IDC’s IT Executive Programs (IEP).”
“The Conference on the Future of Europe is a unique and timely opportunity for European citizens to debate on Europe’s challenges and priorities. The Conference is placed under the authority of the three institutions, represented by the President of the European Parliament, the President of the Council and the President of the European Commission, acting as its Joint Presidency.”
“The Emotion Tech Forum contributes to the discussion on Technology for People in the Digital Transformation category. This year’s agenda features the Head of the Nokia Chicago Innovation Center, Jose de Francisco, a recent recipient of a Design & Innovation Global Award, who will join speakers from Microsoft, Cisco, Adobe, EY, UK Government, City of Helsinki and ONCE.”
- 00:00 – Introduction
- 00:48 – Digital Technologies
- 03:27 – The Experience Economy and X as a Service
- 09:16 – A Designer’s Perspective
- 11:40 – QXbD, Quality eXperiences by Design
- 14:52 – HC AI, Human Centered Artificial Intelligence
- 18:41 – Emotion Technology
- 22:22 – Artificial Intelligence: Concerns and Opportunities
The following full-length 5 hour recording of the Forum features captions in Spanish. My interview follows a brief commentary by the journalist Carmen Vilches. Note that it is already bookmarked to start at minute 45.
- Fernando López Miras, President of the Region of Murcia
- Tobias Wiesenthal, Directorate-General for Communications Networks, Content and Technology – European Commission
- Matthias Ostermann, EY
- José de Francisco, Nokia
- Ángel Pérez Puletti, Baufest
- Paloma Hernández Esteve, Adobe
- Jeremy Yun, UK Government Digital Service
- Viivi Lähteenoja, City of Helsinki
- María Comín Mayordomo, Microsoft
- Jesús Hernández Galán, ONCE
- Xavier Azemar, Cisco
I would like to thank Alfonso José García López and the team at Fundación Integra for all of their support and flexibility. It was my pleasure to be involved in this year’s Emotion Tech Forum and I look forward to learning about the new initiatives that will be rolled out soon.
- Discussing QXbD @ II Emotion Tech Forum: Session Abstract, Bio and Promotional Videos.
- Directorate-General for Communication Networks, Content and Technology
- II Foro de Technlología Emocional / Press Release
- Conference on the Future of Europe
Making Tech Human with QXbD
Quality eXperiences by Design
Wednesday, December 1, 10:00 am CET – UTC/GMT +1 hour
Digital solutions are fueling today’s experience economy at a global scale in a constantly evolving landscape with unprecedented speed. The professional design craft is re-emerging not only as an outcome of societal dynamics but, most critically, as a change agent that shapes culture by placing people’s values and quality considerations at the forefront. In this session we will discuss how to innovate with QXbD, Quality eXperiences by Design, jointly with HCAI, Human Centered Artificial Intelligence and Affective Computing for ‘as a Service’ models.
Las soluciones digitales están impulsando la economía de la experiencia actual a escala global en un panorama en constante evolución con una velocidad sin precedentes. El arte del diseño profesional está resurgiendo no solo como resultado de la dinámica social sino, lo que es más crítico, como un agente de cambio que da forma a la cultura al colocar los valores de las personas y las consideraciones de calidad en primer plano. En esta sesión discutiremos cómo innovar con QXbD, Quality eXperiences by Design, junto con HCAI, Human Centered Artificial Intelligence y Affective Computing para modelos “as a Service”.
Jose de Francisco is the Chief Designer at Nokia Cloud & Network Services, the software leader in the global telecommunications sector, and Head of Nokia’s Chicago Innovation Center, an interdisciplinary R&D facility involving all of the company’s business groups. His professional experience encompasses leadership responsibilities in strategy, design, product management, research, new ventures and marketing. Jose is an award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms, operations and applications.
José de Francisco es Chief Designer at Nokia Cloud & Network Services, el líder de software en el sector global de las telecomunicaciones, y Head of Nokia´s Chicago Innovation Center, una instalación de I+D interdisciplinaria que involucra a todos los grupos comerciales de la empresa. Su experiencia profesional abarca responsabilidades de liderazgo en estrategia, diseño, gestión de productos, investigación, nuevas empresas y marketing. José es un diseñador galardonado y miembro distinguido (DMTS) de Bell Labs por su trabajo en plataformas, operaciones y aplicaciones móviles de próxima generación.