Tagged: Nokia Bell Labs

Design Thinking 2021: Driving AI/ML with QXbD, Quality eXperiences by Design


Join me on Conference Day: Tuesday, September 21 at 1:15 pm.


ABSTRACT

At the time of writhing this, we happen to be immersed in the makings of a brave next normal where everything can be revisited and rethought to be better delivered as a seamless service. The ‘experience economy’ is finally taking hold. This means that a ‘customer-first’ mindset and an unwavering commitment to ‘outstanding quality’ are essential to win hearts and minds because what ‘value’ is (and is not) at any given point of time remains a human consideration informed by our experiences.

Digitalization has not only accelerated beyond expectations during the recent pandemic, but has also furthered the relentless adoption of pervasive communication technologies and AI, Artificial Intelligence, across industries. Given the exponential rise of autonomous systems that can enable on-demand self-service coupled with instant mass customization… the more we digitize, the greater the reach and, therefore, the more pressing the need to excel at Human Centered AI with moral imagination and creative confidence.


BIO

Jose de Francisco is the Chief Designer at Nokia CNS, Cloud & Network Services, and Co-Head of Nokia’s Chicago Innovation Center, a leading R&D facility integrating all of the company’s business groups. His professional experience encompasses interdisciplinary leadership responsibilities in strategy, product management, research, design, new ventures and marketing.

Award-winning designer and a Distinguished Member (DMTS) of Bell Labs for work on next generation mobile platforms and applications, Jose holds several active patents and an extensive design portfolio featuring 20+ brands. He has served with the Advisory Boards for MIT’s Institute of Data, Systems and Society (IDSS) and Illinois Tech’s Entrepreneurship Center. Jose is currently engaged with Design & Innovation Global, the think tank behind the premier Design Thinking conference series in the United States and is a core team member of TM Forum’s DMM (Digital Maturity Model) and DOT (Digital Organizational Transformation) projects.

Holds several professional certificates in Design and Data Science from MIT, earned an MBA in International Marketing and Finance from Chicago’s DePaul University as a Honeywell Europe Be Brilliant Scholar, and is the recipient of postgraduate degrees in Human Factors Engineering and Business Administration from BarcelonaTech (UPC) and Ireland’s University College Dublin (UCD) respectively. He started his academic life in the Industrial Design program of Barcelona’s Massana Art & Design Center as an Epson Scholar.

Passionate about innovating to create new value, Jose co-authored the ‘Human Factors Engineering Manifesto’ and believes in the exceptional value that comes with consistently delivering ‘Quality Experiences by Design’ (QXbD.) His endeavors can be followed on innovarista.org.


Nokia Studio @ Digital Product by Design – Los Angeles, July 29, 2019


“Hyper-focused on both the evolving digital landscape and the ‘design doing’ of creating excellent products & experiences, Digital Product by Design acknowledges that the creation of digital products extends far beyond UX & Engineering”

“In all cases, next generation product development requires a multifaceted approach to consistently deliver Excellent Digital Products”


Digital Product by Design 2019 - Panel DiscussionDigital Product be Design 2019 #DigiProd2019


I would first like to thank CMP and Marisa White, Principal Analyst, for the opportunity to participate in this year’s Digital Product by Design conference, which was held in Los Angeles just a couple of weeks ago.

My involvement started earlier in the year as an Advisory Board member for the Design & Innovation‘s think tank, which also covers Design Thinking, Experience Design and Service Design conference series. Additionally a lengthy personal interview was featured as a three-part blog in the months gearing up to the event:



I am also glad to share that my talk, “How To Apply Human Factors to Emerging Technologies” (below) was scheduled as the event’s first session. My presentation introduced a primer on QXbD, Quality Experiences by Design, which also positions the Studio’s model relevance in this line of work.



On subsequent days I joined the conference’s Design Leadership Panel (above photo) and hosted a roundtable discussion on “How to Scale Up and Down in Conjunction with Business Requirements“.

Digital Product by Design 2019 was attended by senior leaders across a wide variety of corporate functions and industries. That is a reflection of the fact that:

  • digitalization’s pervasiveness is leaving no sector untouched because digital experiences have already become the new normal rather than an experimental fringe
  • digital transformation initiatives remain at top the C-suite’s agenda, though challenges abound and success remains elusive for many… culture being the issue
  • compelling service experiences involve a mix of low and high tech, and even our most common daily products can now be connected and highly interactive
  • mobile connectivity, networks, cloud computing and software defined systems are coming together at ubiquitous speed and scale… 5G’s thrust enabling what’s next.

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Digital Product by Design 2019 – Speaker line-up (sample)


Google’s Vivian Sarratt reminded us about the need for taking interdisciplinary collaboration and teamwork to new levels by aligning common goals, communicating and sharing what’s needed and co-designing to better innovate, which also has to do with relinquishing control in the outcome’s best interest. Vivian also covered Andy Grove’s OKR, Objectives and Key Results framework.

In the context of my roundtable addressing “How to Scale Up/Down in Conjunction with Business Requirements”, OKRs became instrumental for first defining the mission in terms of sought-after outcomes. Innovating also has to do with fluid game changing initiatives and acknowledging that a plan might not survive first contact was also relevant because ripple effects and moving targets are likely to arise… therefore: (a) foresight and early situational awareness, (b) agile fine-tuning and calibration, (c) the courage to say “no” to defuse mission creep or distractions, and (d) timely pivoting, all being key abilities to navigate unchartered territories.

Second: aligning stakeholders across functions under an interdisciplinary organizational culture rallying adequate resource levels.  Diversity of optics and thought leadership should generate the sort of creative tensions leading to innovative problem solving. Each individual should be empowered to make a difference, though it does take an interdisciplinary team to deliver… while staying away from groupthink’s counter productive bias.

Third: equipping worthwhile creative efforts to succeed, which does entail managing elastic resource levels (scaling up/down) and “controlled failure techniques” allowing for rapid experimentation early in the project’s journey… as well as “starting lean” and “remaining nimble” through the endeavor’s multiple twists and turns. The roller-coaster nature of creative work is not everyone’s cup of tea: it takes core values, earning organizational and user trust, work ethics and mental toughness.


Digital Product by Design Social Media


I would also like to take this chance to thank Y Media Labs‘ Ashish Toshniwal, Joe Johnston and Stephanie Wiseman, Discovery – Motortrend Studio‘s Argam Dehhartunian and American Specialty Health‘s Ali Hussain for the engaging discussions and insightful remarks.


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“Focus on the humans (customers and employees) at the epicenter of transformational change” – Joe Johnston, Y Media Labs.

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Discovery’s Motortrend Studio in Los Angeles.


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Thanks again and looking forward to crossing paths in the near feature. Please feel free to reconnect on LinkedIn to stay in touch and continue any of our discussions… or get new interesting ones started : )

 

IEEE CQR 2019: 5G in Context


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ComSoc CQR 2019 – @ieeecqr #cqr2019


I would first like to thank IEEE CQR , Communications Quality & Reliability, and all participants attending this year’s event for the opportunity to chair the conference’s opening session, which focused on 5G capabilities in the areas of small-cell densification, millimeter wave backhauling, and end-to-end security in multivendor environments.

I am also glad about having joined a second executive panel discussion (also on 5G) as one of three speakers, sharing the stage with Verizon’s Abby Knowles, VP of Network & Technology, and Deutsche Telekom – MobileedgeX‘s Geoff Hollingworth, Chief Marketing Officer.


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This was my 6th IEEE CQR conference since 2012, which I first attended as speaker for a Distinguished Expert panel discussion led by IIT’s Carol Davids, Director of the Real Time Communications Lab at the School of Applied Technology. Seven years have passed since that early engagement, which makes one reflect on what Communications and Quality entail in this year’s context.

This time around, in my opening remarks I outlined the nature of today’s human-to-human, machine-to-machine and human-machine communications. I also referred to Juran’s classic, “Quality by Design,” and his reference to Big Q and Little Q: the former refers to quality as value in the context of the user experience, while the later focuses on industrialization quality… conformance to standards just being “one of the many means to that end,” but not only.


From a Design Thinking perspective, the quality of 5G’s Human Experience is coupled with Technical Feasibility and Business Viability. Delivering quality experiences that make a substantial difference (when compared to either alternative and/or earlier generations of mobile technologies) becomes a top and critical success factor.

This is true across consumer and enterprise markets. And we shouldn’t forget the need for taking down the digital divide: gaps in digital literacy become inequalities undermining our communities’ prosperity and quality of life.


5G’s Technical Feasibility goes beyond radio technologies to include: data science, cloud systems, virtualization, software defined tools & systems, and distributed architectures that entail microservices… as well as centralization optimizing for cost efficiencies and distributed edge resources optimizing for effective service delivery… just to name some of the technical matters under consideration in 5G’s ecosystem.


5G’s Business Viability calls for new business models that reshape and transform the value chain in users’ best interest… so that 5G can actually thrive. That undoubtedly prompts more attention to Human Centered Design (HCD) in telecoms, this being the very same sector that pioneered Human Factors Engineering (HFE) in industry and coined “Designing for People” all the way back in the mid 1940s.


IEEE CQR Session ChairLast but not least, I need to express my appreciation to segment and session chairs Bob Lesnewich and Kelly Krick for all of their support and tireless work before and during the conference.

Thanks to Chris Mayer, Technical Committee Vice Chair,  Jason Boswell and Pasi Hurri, conference co-chairs. The talent and experience that IEEE CQR manages to rally makes this be a premier industry event year after year.

IEEE CommSoc CQR 2019 – @ieeecqr #cqr2019