Reviewed on Sunday, October 20, 2019.
Thank you note.
Special thanks to Nokia’s own Terri Edmudns and Rose Martin for all of the help that went into scheduling and setting up the Studio’s session on Design Thinking.
Our campus was packed with participants and PDC volunteers. I apologize about not being able to complete my thank you note here since I am missing quite a few other names at the time of writing this.
PDC19’s Design Thinking Session.
“Diversity of Thought and Creative Tensions as Innovation Toolset” was the theme of our discussions at the Studio where HCD, Human Centered Design, and HFE, Human Factors Engineering, practices are center stage.
The job in hand.
Nokia’s Venture Studio leverages a meta-methodology combining practices such as Design Thinking and DTV, Design to Value to name some examples.
Our workstyle intentionally seeks “Diversity of Thought” and “Creative Tensions” so that we can better explore and craft genuine creative solutions. The more complex the problem in front of us, the more relevant our line of work becomes.
Our job entails applying a variety of optics, looking for both visible and hidden patterns as well as identifying outliers and anomalies. We expand our range of vision through Cartesian skepticism and unconstrained analysis. Basically, pressing the “reset button” and thinking twice in a matter of speaking.
(Design) thinking twice.
The workflow iterates thru adaptive DPCs, Design & Prototyping Cycles, and converges by pressing the “freeze button” to articulate a constrained synthesis with the information and insights available at that point of time.
A project flow is not necessarily linear. We can move forward, backward and sideways… re-focus, deep dive and zoom out as necessary. But, “paralysis by analysis” is not an option: we are always operating on design and prototyping mode.
Note that we can redefine problem areas and shape technological solutions in novel ways. Nothing is a given. Discovery can lead to transitioning from solving for “problem X” (e.g. known needs and usual suspects) to a new and game changing “opportunity Y” addressing otherwise unsuspected areas.
Concrete scenarios and real options.
On the critical path, the interim outcome is the generation of parameterized “A/…/N options” and decisioning models that guide and inform: value, priorities, benefits, risks and trade-offs, which feed the valuation model.
Diversity of Thought takes true diversity and interdisciplinary teamwork, coupled with “outside-in” and “inside-out” feedback-loop cycles, dismantling silos that otherwise impose arbitrary boundaries, paralysis by analysis or the latency and suboptimal effects of design by committee.
About Nokia PDC 2019.
Nokia PDC’s scope goes beyond formal training to cross-pollinate and facilitate serendipity. All of that involves know-how sharing, new connections and networking activities to better collaborate.
At the back end we experience growth at individual, team and organizational levels. Thanks again for the opportunity to be part of this conference this year.
Apply here: NOKIA JOBS – SUMMER INTERNSHIP
Nokia Corporation is a Fortune Global 500 and a multinational communications and information technology enterprise founded in 1865. There are in excess of 100,000 Nokians worldwide working on a wide variety of leading edge technologies. Nokia Bell Labs involves some of the industry’s best and brightest minds working on game changing innovations. We are headquartered in Espoo, Finland and are a public limited-liability company listed on the Nasdaq Helsinki, Euronext Paris and New York Stock Exchange.
Interns at the Nokia Studio will undertake a variety of human centered research and hands-on design responsibilities for an ongoing commercial and high impact industry project in the Mission Control and Operations Center sector with the support of a Senior Creative Director.
Entrepreneurial initiative, teamwork, communication and presentation skills are key to a successful internship experience, which entails interaction with other interns and senior leaders at Nokia Software and Bell Labs.
Given the cross-functional nature and scope of work this position also involves:
– Interaction with other global functions and departments.
– Gathering, analyzing and synthesizing information.
– Participating in regular meetings.
QUALIFICATIONS: Currently pursuing undergraduate and graduate students in Design, Engineering or Business with relevant course work on “any” of the following disciplines:
- Design Thinking
- Design Strategy
- User Research
- Industrial Anthropology
- Industry Research
- Market Research
- Business Intelligence & Analytics
- Business Process Mapping
- Behavioral Economics
- Business Model Innovation
- Process Mining with Machine Learning
- Recommender Systems
- Service Design
- Systems Engineering
- Statistical Quality Control
- Creative Technology – Prototype Development
- Low Code Platforms – Visual Programming
- Graphical User Interface Design
- Data Visualization
- Digital Interaction Design
- Human Factors Engineering
- Human Systems Integration
- Human in the Loop Computing
- Human Dynamics
- Affective Computing
Knowledge of Microsoft Office 365, Adobe Creative Cloud, or equivalent productivity and design tools preferred.
- Location – NOKIA CTC, Chicago Technology Center – Naperville Campus
- Duration – full time 10 week program
- Dates – starting on June 3th, ending August 9th
- Salary – based on hourly rates
- Relocation – one time lump sum, certain conditions apply
- Business expenses covered – new state of the art equipment and field research trips, which can include traveling to other states and customer facing activities
Nokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.
Serving customers in over 100 countries, our research scientists and engineers continue to invent and accelerate new technologies that will increasingly transform the way people and things communicate and connect.
Nokia is an equal opportunity employer that is committed to diversity and inclusion.
At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.
Did you know?
- Much of the country’s internet traffic is running through the Chicago area.
- Some of the world’s largest data centers are also located here as a result.
- Chicagoland is home of prestigious National Labs: Fermilab and Argonne.
- Argonne is building the most powerful supercomputers in the world.
- One of Chicago’s 20+ start-up incubators, 1871, has become the world’s #1.
- And there is plenty of good talent coming out of well known universities.
Besides… the Midwest compares to California not only in population size, but also in the number of patents, which makes Illinois, jointly with Minnesota, Ohio and Michigan, a global innovation leader.
Last but not least… Naperville is featured as one of the ‘Best Cities to Raise a Family in America’ and ‘Best Cities to Live in America’ for 2018. Naperville achieved the No. 1 and No 2 respectively. Naperville also came out on top in the lists of ‘Cities with the Best Public Schools in America’ and ‘Safest Cities in America.’ – Chicago Tribune.
NOKIA CTC, Chicago Technology Center – Naperville Campus
2000 Lucent Lane. Naperville, IL 60563
Every once in a while we get to experience Murphy’s (dreaded) Law. This time around that had to do with stability issues with a media webcasting platform. We are now working on rescheduling NOKIA HFE18 under a different format. In parallel, we are also kicking off planning for HFE19… and we will take full advantage of lessons learned.
We regret any inconvenience that this eleventh hour change in plans might cause, and remain extremely grateful to both speakers and volunteers who have already invested time and efforts, which should not go to waste.
In the meantime, I’d like to volunteer just a handful of insights on the session that I was scheduled for and, therefore, keep the discussion going. The objective is to further improve what’s already available and allow for an even better session when we get to reconvene. Here is my session’s abstract to begin with.
THE SOFT & HARD NATURE OF ANYTHING DIGITAL
“Our quest to deliver productivity tools yielding operational excellence for DSPs, Digital Service Providers leads to the design of signature experiences by innovating in the process.”
“The Studio at Nokia Software’s Solutions Engineering is set to work with deceptively simple techniques and elegant sophistication… because neither oversimplification nor self-defeating complexity allow end-to-end systems to efficiently operate at digital speed and global scale.”
“This discussion intersects the soft and hard natures of dynamic systems by modeling Human Machine Systems (HMS) and the design of cybernetics. This practice focuses on critical success factors for the early acceptance and broader adoption of emerging technologies.”
“The work at the Studio embraces a renewed approach to QbD, Quality by Design, which is set to left-shift and unveil instrumental considerations at early design stages. The result is Nokia Studio’s QXbD, Quality Experiences by Design, optimizing for customer delight rather than table-stakes customer satisfaction.”
NI – WHAT IS NATURAL INTELLIGENCE? At the time of writing this, we humans possess NI, Natural Intelligence. NI involves naturally developed cognitive functions and models leveraged by the sort of biological beings, which humans happen to be. Intelligence (a) captures, (b) generates, (c) applies and (d) evolves knowledge. Our individual and collective brainpower can be gauged in terms of (e) skills and (f) talent levels, jointly with an understanding of (g) the underlying decisioning process and (h) our perceived experiences in context.
AI – WHAT IS ARTIFICIAL INTELLIGENCE? Intelligence that is not naturally occurring, simulated knowledge in other words. This is generated by programmable artifacts consuming, processing and producing data under closed loop models. Whether working with individual or networked machine intelligence, there is neither information derived from mindfulness nor the type of general purpose sense making that match those of the human experience. The year is 2018… and that’s where state of the art is today.
GI – WHAT IS GENUINE INTELLIGENCE? Earlier in the year I introduced this topic at Design Thinking 2018 (plenary session) and at IEEE Emerging Technologies Roundtable (invitation only workshop.) Coincidentally, both were held in Austin, TX, back in May. I proposed thinking about GI as the outcome of NI powered by AI.
By the way, “genuine” means acting in bonafide. To be clearer: with honesty and without the intention to deceive. Given the trade-offs (pros and cons) that NI and AI bring to the table, GI gets us a step closer to productive bonafide systems.
GI is, therefore, the outcome of purposely crafting optimal technology solutions that augment human possibilities. This is addressed by Human Factors Engineering interdisciplinary science given HFE’s holistic approach and focus on value driven Human-Machine-Systems, HMS.
Quick side note: those of you into Lean and Lean Six Sigma can approach this topic with Jikoda (autonomation.) Ditto for anyone working on Human-in-the-Loop Computing, Affective Computing, RecSys (Recommender Systems,) Human Dynamics and Process Mining with Machine Learning or, better yet, xAI, Explainable Artificial Intelligence.
DDESS – The most tangible design work entails the delivery of DDESS, Digital Decision & Execution Support Systems. This is where GI gets interesting because we need to apply new optics to take a fresh look at what Operational Excellence is (and is not) moving forward.
In a nutshell DDESS’ purpose is to reveal and inform decisions and to make decisions, all in context. But, I will pause here as this topic will be better covered in subsequent posts… just one more thought: DDESS addresses decision support for (NI) humans, (AI) machines, and (GI) human-machine systems. Coming to terms with that one insight alone becomes a critical success factor.
Some other thought… it turns out that, in today’s day and age, projects that are techno-centric heavy only succeed a fraction of the time, 10% or so by some estimates. Selective memories tend to focus and celebrate the 10% that make it… but that is a terrible ROI, Return on Investment, which inflicts (1) severe technical debt, (2) latency costs in systems engineering and (3) a huge opportunity cost as funding and good efforts could have been put to work for more productive endeavours.
By many other well documented and more recent accounts, HCD, Human Centered Design, happens to flip that ratio as designers are obsessed with optimizing for user acceptance and frictionless adoption from day one. HFE takes painstaking work on purposeful and value driven technological solutions where a smart combination of Outside-IN-innovation and Inside-OUT-ingenuity happens to make all the difference.